Design systems, product design, illustration, design engineering, and shipping quality at speed.
Hi, I'm Tim.
I’m a designer with 10+ years across product design and systems. At WiseTech Global, I work on the web framework and multi-brand design system that helps teams ship fast at scale. I also consult, using AI-enabled workflows to close the gap between design and production.
I’ve spent the last decade designing across just about every environment you can imagine, from agency work to B2C products, and now enterprise logistics. Seeing that range has made one thing really clear to me: the best design is desirable. It feels good to use and it reduces friction.
These days I’m focused on the systems and foundations that make that possible at scale, especially when multiple teams are shipping fast and the product surface area keeps expanding. I work closely with eng, product, and I’ve got AI deeply integrated into how I explore, iterate, and ship. The barrier beyond traditional design handoff has never been lower, and I’m here for it.
I’m available for consulting from advisory through to hands-on delivery, particularly around UI foundations, product cohesion, and raising the quality bar across complex interfaces.
Senior UI Designer
Leading the Unified Design System program that underpins WiseTech’s web framework and future product direction. Setting the visual and system strategy for a multi-brand, multi-product platform, from foundations and token architecture through to patterns, templates, and governance. Partnering closely with engineering and product to ship production-ready standards, with accessibility and theming treated as non-negotiables and AI-ready documentation built in from day one.
Design Consultant
Partnering with teams from early concept through to shipped UI, providing advisory and hands-on delivery across product design, UI direction, and design systems. Helping businesses define a clear vision and visual language, then translating that into practical standards teams can build with. Especially in AI-accelerated workflows, I focus on reducing “slop” output by setting a strong quality bar, cohesive patterns, and production-ready guidance.
UI/UX Manager
Led end-to-end product design for global betting and casino experiences, aligning product and engineering across time zones and coaching a team of designers. Drove measurable improvement in customer satisfaction (CSAT reaching 4.28), introduced scalable workflows and design system patterns, and improved design-to-development handoff efficiency by 66% to support faster, more consistent delivery.
UI/UX Designer
Designed and tested digital products across client engagements, partnering in workshops to shape bespoke solutions from early concept through to validated outcomes. Built and introduced design system foundations from scratch to improve consistency and reduce design-to-development friction. Facilitated usability testing and translated qualitative insights into product improvements, strengthening the business case through research-backed decision making.
Digital and Motion Designer
Designed mobile and web experiences and motion assets for blue-chip clients, collaborating in a lean team to take concepts through to launch with polished UI and interactions.
Billy Blue College of Design
2013-2015
Bachelors in Applied Design (Motion and UX)
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